Speaks your team's language
The Salesman App runs in eight Indian languages, and the Retailer App in seven. Teams are trained in their own language too.
AI sales & distribution platform
Run your whole sales chain on one system.
Japaate connects your salesmen, retailers, distributors and leadership, with an AI assistant that answers sales questions in plain language.
Live in 14 days. No setup fees.
Built for brands that sell through distributors
- FMCG
- Pharma
- Dairy
- Beverages
- Cosmetics
- Agro & Seeds
The problem
Field sales still runs on WhatsApp, Excel and hope.
Spreadsheets, paper orders and chat groups, stretched across hundreds of salesmen and thousands of outlets. It breaks quietly, every day.
No real-time visibility
Missed visits and lost orders surface days later.
Orders lost in translation
WhatsApp, calls and paper slips, all retyped by hand.
Claims and stock out of sync
Claims take weeks; stock data is a week old.
Salesmen fly blind
No route plan, no focus products, just a notebook.
The platform
The brain of your distribution.
Four kinds of work, one shared memory. Every order, visit, offer and rupee updates the same live data.
Distributor orders, live stock, billing and dispatch, so the brand sees the same numbers as the distributor.
DMS · Retailer AppBeat routes, geofenced store check-ins, selfie attendance and a live map of every rep.
Salesman App · Admin PanelEvery scheme and free good is applied the moment an order is booked, in every app.
All four appsCollections, ledgers, credit limits and distributor claims, recorded once and shared.
DMS · Salesman App · Retailer App
AI that gets smarter with every order.
Every order, visit and scheme lands in one place, so Japaate AI sees the whole picture. The more your team sells, the better its answers get.
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Every order becomes a signal
- Order booked Sharma General Store
- Checked in within 40 m
- Scheme applied Buy 10, get 1
- Payment recorded ₹3,200
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Japaate AI turns signals into answers
Which areas are behind target this month? by voice
Japaate AI
Export to Excel · Illustrative dataArea Achieved vs target Kalyan ₹3.9L 60% Thane ₹6.1L 64% Andheri ₹7.9L 66% -
Answers become action in the field
One shared memory, built for how India sells.
- 8Indian languages
- 6hierarchy levels on one live map
- 40 mgeofence on every check-in
- 14 daysto go live
Built for everyone in your sales chain.
Reps, retailers, leaders and distributors each get a tool built for how they work, all on one live set of data.
Route beats, geofenced check-ins and a smart cart that applies every scheme, in one app built for one-hand use.
Explore the Salesman App
Ordering that feels like a shopping app: live schemes with countdowns, one-tap reorders and a clear ledger.
Explore the Retailer App
Live KPIs, a live map across six hierarchy levels, Targets Atlas and the AI assistant, in one browser tab.
Explore the Admin Panel
Orders, goods receipts, live stock, billing, loadouts and claims, with sales imported from Tally, Vyapar or Excel.
Explore the DMSBuilt for the way India sells.
Works with the tools you already use
Distributors import sales registers from Tally or Vyapar, or upload Excel and PDF bills. Japaate matches products and shops, and learns from every correction.
Live in 14 days. Set up by our team.
We do the set-up. Your team just starts selling.
Step 1 of 4
Discovery.
We map your sales operation in a 60-minute call.
- Your hierarchy, beats and distributors
- The schemes you run today
- The reports leadership actually uses
Step 2 of 4
Configure.
Our onboarding team loads everything into Japaate. Not yours.
- Products, prices and schemes
- Routes, outlets and distributors
- Roles across your sales hierarchy
Step 3 of 4
Train & deploy.
Reps, retailers and managers are trained in their own language.
- Guided, in-person or remote training
- Each role learns only what it needs
- In eight Indian languages
Step 4 of 4
Grow.
A dedicated success manager keeps improving how your team uses Japaate.
- Regular reviews with your leadership
- New products and schemes added for you
- Real people on WhatsApp, not a ticket queue
Built on AWS. Locked down by default.
Your sales data is the most sensitive data you have. Here's how Japaate looks after it.
- Hosted on AWS in Mumbai
- Each company's data kept separate
- Encrypted, private file storage
- Access by role
- One-time-password sign-in
- AI can't see salary, bank or Aadhaar
Distribution
What is a distributor management system (DMS)? The complete guide
What a DMS does, why brands and distributors both need one, and how to choose and roll one out without losing your distributors along the way.
16 October 2026 · 12 min read
Field sales
Field sales management: the complete guide
How to structure the team, design beats, set targets, track the right KPIs and coach reps, for FMCG sales heads running teams across many distributors.
16 October 2026 · 13 min read
AI & analytics
AI in field sales: the complete guide (use cases, ROI, risks)
What AI can really do for a field sales team, what it needs from you first, how to measure whether it pays, and where it goes wrong.
16 October 2026 · 11 min read
Book a demo
See Japaate in action. In 30 minutes.
Pick a time that works. We'll walk you through the platform, show you how it fits your business, and leave you with a proposal. No pressure, no spam.
- Live walkthrough of all 4 products
- Q&A with a real product specialist
- Custom pricing proposal in 48 hours
- Zero commitment